What’s your social media personality?

When people undergo drastic personality shifts, it can be alarming, to say the least.

It’s also disconcerting when a business has mood swings. One day your Facebook posts are calm, cool and collected. The next, your updates are filled with capital letters and exclamation marks galore – the social media equivalent of jumping up and down on the couch.

This is why it’s important to nail down your brand’s social media personality and stick with it. Customers have more trust in brands that speak to them in a consistent voice.

One way to suss out your social media persona is to imagine your company page as a person.

If you could walk up to your social media self and shake hands with them, how would they come across?

Are they…

Calm and crisp?

Bubbly and gregarious?

Quick and witty?

When developing your voice, it’s crucial to remain true to your brand and don’t attempt to be someone you’re not. An irreverent, cheeky style might work brilliantly for a local radio station – but if you run a tax and accounting firm, it could come across as forced and unnatural.

By using a consistent voice, followers will come to recognise who’s speaking just from the words.

The added benefit of clearly defining your social media tone is you maintain consistency even when there are multiple people managing the page. With clear, set guidelines, everyone can make sure they’re putting on the same face – with no strange personality changes!