Lost for words? Help is here
So, you need content written and you've decided you're going to outsource it to someone who's an expert. Excellent idea! But, how do you go about actually finding and hiring this 'expert' you speak of? Every copywriter has their own niche and strengths. When it comes to finding a copywriter for your business, you need … Continue reading How to hire a copywriter
When you hit ‘send’ on your monthly newsletter, does it feel like you're blasting content into the vast vacuum of space – never to be heard or seen again? It’s frustrating when you when spend time and effort piecing together a newsletter only to have no one read it. But there are a few things … Continue reading Why no one reads your e-newsletter
When people undergo drastic personality shifts, it can be alarming, to say the least. It’s also disconcerting when a business has mood swings. One day your Facebook posts are calm, cool and collected. The next, your updates are filled with capital letters and exclamation marks galore - the social media equivalent of jumping up and … Continue reading What’s your social media personality?
When I was in school, I didn’t know what copywriting was. No one told me there were grown-ups who wrote brochures and sales letters for a living - let alone that there were people writing words for web pages! (The internet was still its infancy in those days). Hopeless in maths, sorrowful in science - … Continue reading How I turned a passion for prose into a business
As a business owner, you’re overflowing with ideas. You created your business because you knew it was a fantastic idea and you pour all your passion into making it a success. However, there’s just one problem. You’re an ideas person, not a writer. You love your business but you struggle to put into words what … Continue reading Why you need a copywriter
